Respect The Water is the National Water Safety Forum's umbrella campaign for public-facing water safety campaigns and messages. These campaigns focus on educating people on how to enjoy the water safely and the actions they should take in an emergency. Respect The Water is also used to amplify and cross-promote a number of other national campaigns delivered by our partners. 

World Drowning Prevention Day is a global advocacy event established by the World Health Organization (WHO) and recognised around the world on 25 July. Find Your Float is the National Water Safety Forum’s campaign for World Drowning Prevention Day 2025. The campaign encourages people to practise the science-backed self-rescue technique of floating in a safe and supported environment, better preparing them for an emergency. 

Would you know what to do if you got into difficulty in the water? The Float To Live campaign encourages people to float in an emergency by following five simple steps – the technique could save your life. 

Drowning Prevention Week is one of the largest summer water safety campaigns across the UK and Ireland. It targets families, carers, teachers and instructors of children aged five to fifteen years old with the aim of educating them about water safety. 

Don’t Drink and Drown is the Royal Life Saving Society UK’s national campaign focused on reducing the number of substance-related drownings across the UK and Ireland. It encourages people to take responsibility for their friends when under the influence of alcohol and/or drugs, helping them to avoid dangerous routes by water and return home safely.

Coast Clever aims to caution people about coastal risks, especially mud, offshore winds, tides and cliffs. It focuses on coastal unfamiliarity and what simple steps can be made to help keep you safe.

Run annually ahead of the early May Bank Holiday, the NFCC's Be Water Aware campaign aims to raise awareness about the risk of accidental drowning and provide safety advice ahead of the warmer months when these incidents can increase 

The Water Safety for Little Explorers campaign aims to give parents and carers the confidence to start talking to their young children about staying safe near water