National Water Safety Forum



Respect the water initiative lakeside image

Visit the new #RespectTheWater website


What is #RespectTheWater?

#RespectTheWater is campaign which originates from RNLI, and now is the national campaign for members of the National Water Safety Forum.  It runs throughout the year, but with a focus on the busy spring and summer months, complimenting and amplifying a number of national water safety campaign weeks. 

It aims to provide lifesaving advice for those in danger in, on or close to the water. 


Why #RespectTheWater? 

Across the UK many people lose these lives each year in coastal and inland waters.  We believe many of these losses are preventable if more people knew about the dangers and what to in an emergency should they or someone else find themselves in danger in the water. 


What are the key messages?

We are asking that you look after yourself and your family:

  • If you get into trouble in the in the water, Float to Live. Lean back and use your arms and legs to help you float, then get control of your breathing before calling for help or swimming to safety.
  • If you see someone else in trouble in the water, call 999 or 112. If you are the coast ask for the coastguard, if you are inland, ask for the fire service.

How can I get involved? 

  • Use the #RespectTheWater tag with your messaging and help promote the key messages
  • Sign-up for updates on the campaigns and key dates.
  • Email for support on bespoke campaigns.
  • Download the branding guidelines and logo. English/Welsh
  • NEW for Autumn/Winter - Assets for inland water sites for advising the public on how to stay safe.  Topics include:
    • Ice safety
    • Cycle Safety
    • Darker nights
    • Don't drink and drown
    • Slippery surfaces
    • Stay away from the edge
    • Boat safety
    • Recreational safety
    • Pets and water
    • Keep in touch


RTW campaign update

The National Water Safety Forum has appointed krow, part of The MISSION Group, to oversee the strategy, creative ideation and activation of its Respect the Water (RTW) initiative.

krow secured the campaign in a competitive pitch run directly by the National Water Safety Forum (NWSF).