Message from the Chair
As I write this in August, I want to first reflect on the hard work of many National Water Safety Forum (NWSF) members over the past few weeks to get messages out about water safety during the warmer weather. The week commencing 29 July saw a significant amount of press and media coverage of the impact of hot weather on drownings, as we orchestrated opportunities to discuss research published by Dr Sam Hills from Bournemouth University and some drowning data insights from the Royal Life Saving Society UK (RLSS UK) – details of both in this newsletter – and to share advice about how to enjoy the water and water activities safely.
I’d also like to thank all the agencies and groups that got involved in World Drowning Prevention Day (WDPD) on 25 July. It was great to see the photographs of historic and iconic buildings turning blue; locally, we worked with Brighton Coastal Water Safety Forum to persuade the owners of Brighton Pier to turn the pier blue – it was an important conversation starter, and it attracted some local media interest, too.
Since the 2022 WAter Incident Database (WAID) report recorded an increase in child deaths by drowning, with a spike in incidents involving hot tubs, paddling pools, baths and garden ponds, one of the key messages all our partners have been conveying through campaigns is the importance of supervising children near water, including at home. It’s interesting to note that both road and fire safety campaigns have messaging directed at millennials and Gen Z’s now that they’ve become parents – avoid being distracted by mobile phones and pay more attention to risk and safety. This reflects the importance of targeting the right message, to the right audience, in the right way.
At a recent NWSF coordinating meeting, we agreed to do some data analysis on historic data in WAID to verify statistics before we start the next version of the National Drowning Prevention Strategy. We also started planning for our National Conference in 2025 by discussing potential sponsors.
Finally, you may have picked up that we have been advertising for applications for the next NWSF Chair, as I step down later this year. We will, of course, announce who the next NWSF Chair will be once the decision has been made.
In the meantime, I hope you all enjoy the rest of the summer.
Dawn Whittaker
Chair, NWSF
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