Message from the Chairman

At the time of writing, all parts of the UK are in lockdown and new infections of coronavirus have surpassed the peak of last spring. Government guidelines have placed restrictions on travel and the public have been instructed only to take exercise in their locality.

However, National Water Safety Forum (NSWF) partners must be ready for a time when restrictions will be lifted and we may, once again, see record-levels of visitors at the UK's coastal and inland water destinations.

In preparation for this, NWSF partners have contributed to the review of Legal Responsibilities for Beach Safety and I will report back on this in due course. I know that NWSF member organisations continue to work tirelessly to keep the public safe during this challenging time.

To assist with our on-going monitoring of water-related incidents, the NWSF has produced an interactive report which allows users to review the available data about reported cases of accidental drowning in the UK.

Finally, I am pleased to say that at the end of last year, the first-ever Welsh drowning prevention strategy was unveiled by Water Safety Wales. I look forward to sharing the success of the partnership and hope to see more strategies of this kind come forward from other parts of the UK.

Thank you for your continuing efforts on behalf of drowning prevention and water safety.

George Rawlinson
Chairman
National Water Safety Forum

New WAID Dashboard

View the new interactive report, which allows users to visualise water-related incidents by local authority area, as well as explore how demographic factors, such as age and gender, impact on accidental drowning and unintentional entry into open water.

The interactive report contains information relating to UK water incidents that were reported between 2014-2019.

Reporting Back: Winter Coastal Safety Campaign

Joanne Groenenberg, Maritime and Coastguard Agency, reports back on a recent public safety campaign:

Over the Christmas and New Year period, HM Coastguard and RNLI teamed up to promote a new winter safety campaign aimed at ensuring people were as safe as possible over what can traditionally be a busy period along our coastlines.

Back in the summer the two organisations, recognising the likely surge in coastal visits, came together to promote a safety campaign which urged people to avoid taking inflatables to sea, find out about rip currents, check tides, and call 999 Coastguard in an emergency.

The winter campaign focused on subjects most likely to cause incidents over the winter period: tidal cut-offs, cliff safety and winter seas. Three films were made using Coastguard and RNLI footage, along with some impactful real-life material. Some of the messaging reminded the public to stay well back from stormy, wintery seas and cliff edges, to take a fully charged phone with them, to check tide times before they go and to remember to call 999 in an emergency at the coast. Online advertising was targeted at those most likely to be involved in winter coastal incidents; we used lifeboat launch data to help inform this decision. Organic social media posts also ensured that we delivered our messages to those who needed them most.

Although we haven’t received all of the analytics from the campaign yet, we do know that just under 4million people were reached on Facebook as a result of the advertising and an additional 425,000 as a result of the MCA’s organic feed. Our NWSF partners also helped us to reach as many people as possible on their social media channels so we’d like to take this opportunity to thank them for their support. We hope to run the campaign again in the spring, dependent upon lockdown measures.

Wales Drowning Prevention Strategy

Shortly before the Christmas break, the first-ever Wales Drowning Prevention Strategy was launched by Lesley Griffiths MS, Welsh Government Minister for Environment, Energy and Rural Affairs. The strategy was drawn up by Water Safety Wales and has set an aspiration to see zero water-related fatalities in the country.

The key aims of the strategy, which runs from 2020-2026, are to improve water incident data and intelligence in Wales and promote and develop learning to swim and water safety education. Support will also be offered to communities to develop water safety plans to understand and mitigate any risks.

The strategy aims to promote public awareness of water-related risks and ensure consistent safety messages reach the right people at the right time, by promoting safe participation in water activities across Wales.

Visit Scotland: The Year of Coast and Water

Each year Scotland’s national tourism organisation, Visit Scotland, chooses themes to promote the wealth of cultural, historical and natural treasures which can be found in the country. Last year was designated to be the year of Scotland’s coasts and waters but owing to the ongoing disruption caused by the pandemic, Visit Scotland has decided to continue with the theme in 2021.

To help ensure that members of the public are kept safe when visiting inland and coastal waters, Visit Scotland has partnered with Water Safety Scotland to promote a Water Safety Code.

Safety information will be distributed alongside marketing material which displays Scotland’s waterside destinations. The Water Safety Code explains how to manage risks that may lead to entering the water unintentionally, and what to do in an emergency.

Message from the Chairman

As we approach winter, severe gales have lashed our coasts and torrential rain has swelled rivers and lakes. This serves as a stark reminder of the unrelenting power of the weather and the risks it can present.

In our wake are the tragedies of hot summer days in, on, or around the water. So, the Forum's agenda is more important than ever. Thank you to all organisations and their Forum representatives for their individual and collective efforts to reduce drowning.

I would like to draw your attention to the Review of the Legal Responsibilities for Beach Safety which  was published earlier this month. I have been asked by the UK Government to lead a consultation on the report - I will be in touch with NSWF members about this in due course.

We remain focused too, on our ambition to replace WAID. Quite a challenge, but a high value reward at the end of it.

There is positive progress overall, and the Forum is in good shape to make a difference even during these challenging times, but we can always do better. Even more work to improve communications and to reduce water-related suicide is planned.

Let's keep our goals in sight and not sway from the task ahead.

Thank you for reading this newsletter. Ideas for its content and improvement are welcome.

George Rawlinson MBE
Chairman
National Water Safety Forum

Legal Responsibilities for Beach Safety Review

The independent Review of the Legal Responsibilities for Beach Safety has now been published. The review, which was carried out by DWF on behalf of the Maritime and Coastguard Agency, considers the legal framework and responsibility for water safety at the UK coast.

Issues such as the definition of a beach, current legal duties and emergency search and rescue response are all considered within the report. In addition, a number of recommendations are offered to help improve water safety:

Short term
1.       Update and consolidate guidance for managing beach safety. This task has been completed and the guidance can be found online here
2.       Engage in stakeholder management of this topic to drive solutions

Medium term
1.       Create a new legal duty to ensure beach safety
2.       Update the duties of the HM Coastguard to make them fit for the next 100 years

Long term
1.       Clarify that HSG 179 does not apply to the sea
2.       Consider if and how the Civil Contingencies regime could apply
3.       Consider changing the approach to beach lifeguarding and its long-term sustainability.

Robert Courts, Minister for Aviation, Maritime & Security, has asked the NWSF chairman to run a consultation with members in order to gather the views on the possible merits or drawbacks of a new legal duty. The consultation on this will take place until January 2021 and as such, all members of the NWSF will be invited to participate in an online survey to provide their views.

Surf Life Saving GB and Coastguard announce partnership

This new partnership will see specially trained SLSGB club volunteers responding to incidents at the coast that require assistance under the direction and at the request of HM Coastguard.

Throughout the COVID-19 pandemic and this past summer, which has seen high numbers of visitors to the UK coastline, SLSGB and HM Coastguard have worked closely together to provide additional safety support to the public with voluntary beach and inshore coastal patrols.

Forum Focus: Local Ambassadors

Ross MacLeod, public affairs manager for the Royal National Lifeboat Institution (RNLI), reflects on a successful life-saving outreach programme:

'This summer the RNLI faced unprecedented challenges in light of the COVID-19 pandemic. With restrictions being eased the RNLI found itself in a position where our volunteer crews and lifeguards were needed more than ever.

Many coastal businesses are in areas where they encounter water users on a regular basis. The RNLI aimed to equip these businesses with the information and resources to enable them to deliver water safety messages and to know what to do if they saw someone in trouble.

We launched at the beginning of August with a short promotional social media film, which contributed to a significant number of signups.

To date, we have had 157 businesses sign up to be part of the scheme and there are plans in place to increase this further. Individuals can also sign up via the RNLI website, upon doing so they are provided with the information needed to have an informal conversation with members of the public, information about what to do if they saw someone if trouble, a simple poster with water safety messaging and a social media post for them to share via their platforms.'

NWSF chairman honoured for contributions to water safety

George Rawlinson, former RNLI Operations and Safety Director and current volunteer chairman of the  National Water Safety Forum, has committed to more than 29 years of lifesaving with the RNLI along with UK and Ireland Search and Rescue. He has been awarded with a Member of the Most Excellent Order of the British Empire (MBE) for his services.

George’s inspirational leadership was the driving force behind the UK’s first National Drowning Prevention Strategy in 2016 which was subsequently adopted by the Government. The strategy served as the foundation of many city, inland and coastal water safety forums. Since then, the UK’s drowning rate has steadily reduced.

A number of RLNI volunteers were also recognised in the Queen’s birthday honours.