The National Water Safety Forum are launching Phone Float Throw, our latest Respect The Water campaign. The campaign aims to empower people to take positive action if they see someone in trouble in the water, while remaining safe themselves. 

When we someone in the water, our initial instinct can be to try and rescue them by jumping in. However, this puts you at risk of drowning too. Instead, you should remember Phone Float Throw:

• Phone 999 to get help
• Tell the person in the water to stay calm and float on their back
• Throw rescue equipment to help them until the emergency services arrive 

 

The National Water Safety Forum (NWSF) have worked with behaviour change agency Claremont Communications to develop Phone Float Throw. Through simple, impactful imagery, the campaign uses the universally recognised symbol of a life ring to immediately associate the campaign instructions with water-based rescue in the mind of the viewer.

The campaign has been developed in partnership with NWSF partners and the public, with both the imagery and instructions undergoing heavy testing to ensure the are clear, memorable and effective.

Support the campaign

 

A Phone Float Throw campaign toolkit – including static and animated social media assets, posters and a detailed campaign guidance document – has been created to help NWSF members and partners to share the campaign across their channels and networks.

To download resources, visit the Respect The Water website.